Because fashion is not a transactional industry, designing a website for it is unique. Customers pay for more than simply the characteristics of the product. They pay for their ambition and experience. The emotions evoked by a website play a significant part in convincing people to pull out their credit cards and place a purchase. That’s where UI UX development comes into the limelight.
So, what really constitutes a decent fashion website design? Of course, the website must be user-friendly, mobile-responsive, and load quickly, but there is more to it than that. But there’s more to it than that. There are several excellent articles about UX for fashion and luxury brands that examine high-end firms’ websites and apps. Every UI UX development company in Mumbai believes that a positive customer experience is critical to an online store’s success.
Understanding the mindset and customer journey of fashion and luxury buyers is critical to creating a memorable experience. According to one research, customers of luxury brands are prepared to spend more if they are offered superior, personalised, relevant experiences and services when they approach, choose, and acquire a premium product. Burberry, for example, has been using technology in its client experience for some time. They’ve been doing a fantastic job with their social media and e-commerce operations, which are expected to account for a third of their revenue growth over the next three years.
You already know as a startup owner that you conduct the bulk of your business contacts online, therefore providing a perfect digital experience to your potential and current clients is critical to your company’s growth. Furthermore, customers of digital products regard an excellent, optimised user experience to be a basic need. Thus failing to meet their expectations is a poor option given the current level of competition. So instead, hire the best UI and UX developer for your fashion startup.
Entrepreneurs, however, frequently underestimate the significance of user experience design owing to a lack of resources and a plethora of other difficulties that come with running a business. This is a dangerous road to take because an excellent user experience is no longer a luxury for startups but rather a need for accomplishing business goals. Poor app UX, such as confusing navigation, lack of simplicity in design, and too many features, can cause users to become confused and abandon the app. To put it another way, if you want your digital product to make a solid first impression and offer value with every usage, you can’t afford to disregard UX.
There are a few ecommerce website design concepts that, when implemented, result in a visually engaging and distinctly distinctive online buying experience that is functional and converts. Let’s take a look at a few of those concepts. The five qualities listed below apply to all ecommerce systems, including Magento, Shopify, Shopify Plus, ASP.NET, BigCommerce, and others.
1) Negative Space Is Used Effectively by Good Fashion Websites
Fashion websites make extensive use of white or empty space in their user interfaces. Why? Because negative space on a website (on both mobile and desktop) is associated with elegance and exclusivity. Designers utilise negative space in the same way that musicians use quiet between notes. On the contrary, the quickest way to ruin a fashion website’s design is to clog it up with icons, call to action, banners, and other distracting elements.
2) An Entire Brand Identity May Be Found on a Good Fashion Website
Visual branding is essential in many industries, but it is essential in the fashion business, especially when establishing a fashion website’s UI UX development. To develop an appealing fashion website, you’ll need more than just a logo. Colour palettes, typefaces for headers and paragraphs, and icon sets are all things you’ll need to know. The backdrop colours for the product must be decided ahead of time. The importance of packaging in boosting the perceived value of a brand cannot be overstated. Your brand will continue to struggle to establish a consistent shopping experience without a clear brand identity and set of aesthetic rules.
3) Photography Taken as First Priority
Many fashion companies, especially start-ups, make the rookie mistake of beginning the design process before photographing their items. Then, to provide a whole purchase experience, they incorporate placeholder images from other firms. As a result, the website looks excellent with placeholder photos but becomes visually inconsistent after those photos are replaced with authentic images. So make sure you share the genuine product and lookbook pictures with the UI/UX designer before she starts working on your website.
4) A Website for Fashion Items Must Be Visually Appealing
Making an apparel website text-heavy is another fast method to ruin the user experience. The design of a fashion website must be simple, especially in terms of content. If you include more text than is necessary, your traffic will begin to bounce. Recognise that fashion is primarily a visual medium (and not textual). On your home, product, and about pages, hire a professional Fashion Retail Copywriter who can express your brand’s and product’s messaging in the fewest words possible.
5) It Should Be Unconventional