UX architecture is the backbone of any website. UI UX development is the method of optimising a website’s usability, quality, and accessibility in order to increase customer satisfaction. In addition, the conversion rate is directly proportional to the website’s UX architecture. As a result, companies place a high priority on hiring the best UX designer.

However, a decent UX interface entails far more than a simple user experience and a visually appealing style. A better User Interface would immediately improve the users’ surfing experience. This, in particular, would result in increased traffic and conversions. Improving the user experience would result in more leads, purchases, and brand advocates.

Here are four ways to enhance the website’s user experience:

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  1. Create a strong call to action button

Call to Action (CTA) is a term that refers to the buttons that are used on a website to encourage people to convert. Start a trial, sign up for alerts, download the app, schedule a consultation, and several other CTAs are common.

Any website’s user interface is enhanced with the use of a simple and appealing Call to Action icon. Every page of the website should have a Call to Action attribute. Websites with a simple CTA have been shown to have better conversion rates. The user interface is also improved by using a simple CTA.

Furthermore, if your website is built with folds, it’s important to keep your Call to Action above the fold so that visitors can see it. Here are a couple of things to bear in mind:

  • The colour of CTA is significant. The use of colors will help the CTA stand out and gain more visibility. When it comes to CTAs, use colors that contrast with the overall colour scheme of the website.
  • The CTA text should encourage people to take action. Passive verbs should be avoided in the language. The text should be discreet but active enough to encourage the recipient to take the desired action.
  • The word count for the Call to Action text should be no more than five lines.

As a result, for a better User Experience, a simple and obvious Call to Action in your web design is essential.

  1. Recognize 404 Errors

Users typically hope to land on the same page they were looking for while conducting a quest. In the event that they encounter a mistake, most often a 404 error, they can navigate to another platform in search of quicker service.

404 mistakes, on the other hand, have the potential to scare people away from the website. However, it is understandable that 404 errors are not always avoidable. So, what are your options for dealing with the issue?

  • The first move is to determine which queries are causing 404 errors and then correct them as quickly as possible.
  • Personalize error messages so that visitors find them welcoming and enticing, rather than allowing the site to navigate to the regular ‘404 error: page cannot be shown’ page.
  • On the error page, use appropriate, amusing, and satisfying photographs to reduce the user’s frustration.
  • Make it clear to consumers that they should expect a pleasant and seamless surfing experience. Customize the error text and apply a special touch to it to do this.

Although it is impossible to fully eradicate error messages, resolving these no find errors with the help of a UX developer will help you get closer to creating a positive user experience.

  1. Use Authentic Images

Images immediately enliven every website and make the site more pleasing to the eye. However, the type of picture you choose will make the page’s overall design look good or poor. Stay away from stock pictures at all costs. Though stock images are inexpensive and simple to use, believe me when I say they would do more harm than good. Stock images will seem professional at first glance, but users may quickly recognize that they are stock images and lose interest.

Original images attract more users because they are more authentic and allow the user to interact with them. Stock photos, on the other hand, are overused and do not cater to consumers. Another factor to bear in mind is that using stock images sends the message to the visitor that you haven’t put any thought into the website’s design. It would also not appear special and they may have seen it before. As a result, always use authentic images, no matter how plain or easy they can seem. However, avoid using stock frames.

  1. Quicker Page Loading

Users will finally leave the website if it takes too long to launch, and they will move on to another platform with a shorter loading time. It has been found that if the page takes longer than two seconds to load, the user will quit. Users also determine whether to visit your site again or pass it on to another depending on the time it takes for it to launch. So, if the website’s landing page is sluggish, there’s a good chance the visitor won’t even visit the rest of the site.

It’s important to remember that simply increasing the website’s desktop page load speed isn’t enough. It’s also crucial to customize for smartphone devices. With Google’s mobile-first approach, developing and developing the website for smartphone users is a must.

There are many online resources available to assist you in determining whether your website has a quick user interface on all channels. Google’s PageSpeed Insights is one of them. If you type the URL of the site you want to test into this app, Google will show the places where your page speed is lacking and provide advice about how to increase it.

To Sum It All Up:

Delivering valuable knowledge is just one aspect of a better User Experience. Rather, it entails conveying useful knowledge in a fun and appealing way. It doesn’t matter how good the service or product is if it can’t get the interest of the consumers.

As a result, devote time and money to developing an appealing website interface with professional UI UX development Company like Unico Connect. Rest assured that your attention and efforts on enhancing your website’s User Experience would undoubtedly increase traffic and boost conversion rates.