It’s easy to think of user acquisition as the most important metric for measuring mobile app performance, but without active users, even high download rates aren’t worth much. Brands are investing a lot of money to acquire customers, but this is only the beginning. The importance is in engaging and keeping users after you’ve acquired them. Here, you would learn about the top 5 App Retention and User Engagement Strategies for startup consulting services company. Mobile app engagement and retention are two indicators that offer real insight into an application’s performance. Low app engagement and retention spell doom, while high engagement and retention spell success.
What is App Retention?
The industry benchmark is the percentage of an app’s users who return to the app within three months of their first session, which is a very subjective concept. User retention in a mobile app is described by Localytics as a user returning to the app at least once every 30 days. It’s important to remember that, depending on the app’s design, each brand can define engagement as retention differently.
Retention Rate: As an app maker, this statistic tells you what percentage of customers return to your app. You’ll be able to see how many users you’re letting go on the other side.
The time periods you compare will be determined by the perspectives you need. Should you equate MAUs to active users from the previous month or the previous year?
It’s important to consider the parameter you’re evaluating when calculating retention rates. For certain applications, measuring logins rather than just app use would make more sense.
5 Ways to Improve App Retention and User Engagement:
- Use Push Notifications (The Right Way)
Users that have had some level of customised brand engagement are more likely to return to an app for 11 or more sessions, according to research. To put it in perspective, if you walk into a physical store and aren’t greeted, you’re likely to be dissatisfied with the service. In the same vein, consider app contact.
- In-App Messages
The more closely your app experience matches a user’s expectations and tastes, the more likely they are to stick with it. User retention ranges from 61 per cent to 74 per cent for brands using in-app messages to connect with consumers within 28 days of receiving a message. In-app messages are alerts that don’t need to be responded to right away but are still relevant to receive. Warnings regarding app problems, payment failures, and version updates are examples of these. Keep in mind that not every message you send would be appropriate for every person. By segmenting your audience, you will ensure that the information they receive is relevant to them.
- Offer And Incentivization Program
It’s critical to seize the opportunity if your business model allows you to give customers a reward or loyalty program. These services not only encourage consumers to use the product but also make them feel significant and relevant to the brand. Time-sensitive discounts would favour apps that use in-app purchases as a monetization model, especially QSR apps, while freemium apps will incentivize users with usage-based incentives rather than monetary discounts.
- Encourage Two-Way Communication
Consumers want to form bonds with brands, and they especially want to feel respected and appreciated. This is why it’s critical to establish a two-way communication channel. If you don’t get input from your customers, how do you know what they want? These messages assist apps in gathering feedback, resolving consumer issues, and gradually improving product functionality. The ability to learn about issues before a negative review is posted in an app store is an added advantage to opening these channels of communication with users. This helps you to get to the bottom of the issue and establish a relationship with the customer until it has an effect on potential downloads. Responding quickly to questions and complaints would increase interaction and retention, promote favorable feedback, and foster long-term brand loyalty.
- Efficient Onboarding
Although it appears to be easy, not all apps begin an efficient onboarding process. Make the onboarding process as easy to understand as possible. Users are more likely to leave an app if it is difficult to get started with it.
Here are some ideas for making device onboarding easier:
Reduce the number of steps required to register or establish an account, and include several registration options (login with Facebook or Google, for example).
To implement the app’s features, provide feature education during the onboarding process, but don’t overwhelm users right away.
To show the primary movements in the app experience, teach through action.