Your eCommerce website is similar to the shops in a mall in that first impressions are important. Customers will be drawn in by an appealing window display, and well-organized brands will inspire them to shop and purchase. Cluttered and disorganized stores will deter customers from entering and will lose revenue. Web development for eCommerce website is distinct from other types of websites. SSL setup, payment choices, site layout, construction, page load time, and photography are only a couple of the extras to think about. You’ll need a network that can handle enough server capacity. Otherwise, your store could experience severe slowdown or even collapse.
If you’re thinking of constructing or redeveloping your eCommerce website, here are seven things to hold in mind to ensure its performance.
- Ensure that you have the proper platform and a functional theme.
Your company’s base is its platform. When contemplating eCommerce website development, go for a tried-and-true platform like BigCommerce, Magento, Shopify, or another that can support the volume you expect in the future.
- Search Engine Optimization and Site Performance
PageRank is still relevant in terms of traffic. Use correct SEO to ensure that your pages rank higher and that customers will find you.
It’s worth the effort because the CTR decreases by more than half as you move from first to second place in the search results.
Site stability and page load speed also have a significant impact on your UX and Google ranking. Impatient customers soon desert slow-loading websites. According to one report, 40% of shoppers abandon a website if it takes more than 3 seconds to launch.
- Use Responsive Website Design to Reach Mobile Customers
While it seems to be a no-brainer to make every web page tailored for smartphones, thousands of retailers are still stuck with outdated themes and websites that only show properly on a screen.
Mobile consumers must scan, shop, and order without difficulty from their phones and other computers.
- Trust and data safety rely on security.
It takes time to establish trust between a customer and a retailer, but it is crucial for sales. One urgent change that fosters loyalty is to encrypt all posts, not just payment information pages, using the HTTPS protocol. Customers have a right to trust you to keep their sensitive information safe.
Don’t store sensitive details, such as credit card numbers, on your company’s website for added convenience. If your machine is compromised, you are held accountable.
- Restrict Your Product Selection and Offer Site Search
Giving your customers too many options will hurt your profits. When buyers are presented with so many choices, they experience decision paralysis. They would walk away rather than make a decision.
Don’t depend on the default search engine used on most websites. Purchase a powerful third-party search engine to provide shoppers with as many filters as possible to help them refine their search as easy as possible.
- Have High-Quality Images and Videos on The Product Page
Images are a great way to get people’s attention, and video is a great way to hold it. The secret to success is to have one or both of these elements above the fold on any page.
Images cannot say a full storey like video. Have an effort to provide as many advertising videos as possible. According to one retailer (Stacks and Stacks), conversions from shoppers who viewed a product video was 144 per cent higher than those who did not.
- Make the transaction as painless as possible.
The first step is to confront the shipping objection. Post the shipping policies and costs on the home page and merchandise section. It avoids any surprises.
If your network limits payment forms, it’s time to move to one that doesn’t. You should be able to accept overseas credit and debit cards and online payment gateways such as PayPal and Stripe, as well as digital wallets such as Apple Pay and Amazon Pay.
One big obstacle to a quick sale is that the buyers must either “sign up” or create an account before ordering. To get around this, use a guest checkout form. After they complete the transaction, offer them the option of using the details to create an account with one or two clicks.
Make It Easier for People to Spend Money With You
All of the time and money you put into building your web development for eCommerce platform using these 7 tips serves a single goal. To have an excellent “UI” of the website and an excellent “UX” of shopping with you.
Any merchant aims to create a frictionless shopping system. Often validate the processes by going through the purchasing process as if you were a consumer. Look for ways to enhance the overall customer experience and reduce bottlenecks.